Ontario Graduate Certificate in Content Strategy
在漢博公立理工學院
關於課程
The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.
Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.
Students will participate in a mandatory field experience which takes place in the last semester of study. After completing a field experience preparation course, students will be supported in marketing themselves to prospective employers in order to find a field experience that aligns with their personal career goals. There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital strategist, content analyst, digital content co-ordinator and content specialist.
Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.
Students will participate in a mandatory field experience which takes place in the last semester of study. After completing a field experience preparation course, students will be supported in marketing themselves to prospective employers in order to find a field experience that aligns with their personal career goals. There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital strategist, content analyst, digital content co-ordinator and content specialist.
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開始日期及學費
如何申請
Entry requirements for 漢博公立理工學院
A bachelor’s degree, advanced diploma or diploma in a related field. A minimum TOEFL score of 580 for paper-based test OR 88 (22L, 22W, 22S, 22R) for internet-based test or IELTS with an overall 6.5 and No band below 6.0.
English language requirements
托福(TOEFL iBT)總分: 88.0
最後申請期限:
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