Bachelor of Science in Marketing - Integrated Marketing Communication
在伊利諾州立大學
關於課程
The Integrated Marketing Communication (IMC) sequence allows students to focus on the coordination of all the components of marketing communication (e.g., advertising, digital and social marketing, sales promotion) in order to send one consistent brand message. All aspects of communicating with an organizations' target market fall under the umbrella of IMC. This includes digital media, social media, print media, broadcast, events, trade shows, email, direct email, product placement and much more. There are hundreds of career options for students majoring in Marketing and completing the IMC Sequence. Careers in IMC span the gamut from agency work to corporate marketing, digital marketing, event marketing, sponsorships, sport marketing, non-for-profit marketing and much more. If you always thought that you wanted to work in advertising, then IMC is for you. If you want to promote a product, service, or organization, then IMC is for you.
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開始日期及學費
如何申請
Entry requirements for 伊利諾州立大學
Official academic records, from all schools attended (in original language and an official word for word English translation). Earn a total score of 79 on the internet based test (iBT) Test of English as a Foreign Language (TOEFL), a 550 on the paper based TOEFL or total score of 6.5 on the International English Language Testing (IELTS) assessment.
English language requirements
托福(TOEFL iBT)總分: 79.0
最後申請期限:
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