MA Fashion Styling, Creative Direction and Digital Content

The Fashion Styling, Creative Direction and Digital Content programme is a postgraduate level course designed to equip students with a holistic set of skills in styling, still image, and film, as well as printed and digital media. The course supports participants in becoming visual image experts, with a focus on the importance of the fashion image and digital media in creating a compelling story and atmosphere for fashion brands. The course is aimed at students from a styling, fashion, design, or business background, but is also open to applicants from other relevant disciplines who are interested in developing their personal visual language and creative skills.
Conceptualise, style, shoot, develop and communicate. Contemporary fashion image makers understand the importance of digital creativity to communicate a fashion story and an atmosphere, together with the growing connections between still and digital image, to express new aesthetics languages for the contemporary Fashion and Luxury Industry.
Contemporary fashion stylists and creative directors understand the importance of the fashion image and digital media to create a compelling story and atmosphere, together with the growing connections between still and moving image to express fashion and luxury. This fifteen-month postgraduate level Fashion Styling, Creative Direction and Digital Content programme supports participants in becoming visual image experts with holistic skills set in styling, image, and film, as well as printed and digital media. Students will develop these skills while working on innovative, forward-looking projects for fashion brands for both physical and digital realms. Through in-depth creative, cultural, and contextual research, idea generation and technical experimentation, with recognition of contemporary professional standards and future imperatives, this programme looks at how to reflect the soul, identity, and values of a fashion brand while students explore and refine their own unique aesthetic personality as a creative director of the fashion image.
Students will learn about the rapidly evolving landscape of fashion styling and creative direction and the exciting ways that the fashion image, film, and digital media can enhance storytelling and communication strategies to develop dynamic content for the fashion industry of the future. Focusing on the visual language of communication, participants approach the many different aspects of fashion styling, learning how to persuade, inspire and create an emotional response.

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