MA Fashion and Luxury Brand Management
關於課程
This programme is for particpants whom have previous undergraduate level study or proven work experience, Students complete the programme with branding and management skills for various positions within the fashion, luxury and creative industries fully realising through both academic study and professional placement and projects the global luxury marketplace.
You will learn how to adapt communication, marketing, and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of digital and social media and the consumer ‘experience’, the programmes present a critical analysis of the more tangible elements of branding, product attributes (quality, features, and design), and the difference between brand image and brand
identity, packaging, and labelling. A successful luxury brand manager works on all of these aspects
- 實習機會
開始日期及學費
如何申請
Entry requirements for Istituto Marangoni
Signed personal statement CV, 2 reference letters, 1 academic reference only in case of progression from IM (UG) Portfolio (not for Business programmes) UK Bachelor's Degree with normally 2:1 or equivalent qualification. Relevant practical or work experience may also be taken into account for a 'special entry I/GCSE with 4/C in English or equivalent. Applicants are required to provide proof of their English language ability.
The English test score should be at least B2 on the CEFR level (e.g. IELTS Academic 6.5 overall, no less than 5.5 for each element)
TOEFL - Overall score: 89 With no individual test score below: Listening: 17, Reading: 18, Speaking: 20, Writing: 17
English language requirements
托福(TOEFL iBT)總分: 89.0
最後申請期限:
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