Bachelor of Business - Marketing for the Digital Age

Kickstart your career with real-world industry experience and knowledge across the business sphere. Be ready today for tomorrow by learning how to analyse current trends to predict future priorities. Pursue profit and manage loss by developing effective strategies that are fit-for-purpose and unique to a business’s needs. Become a professional who can lead an organisation, support its strategy and innovate its operations.
Learn how decisions you make contribute directly to the organisation’s success. You will be empowered with knowledge of how to become a leader in business and understand the pillars of a sustainable business model. Our lecturers’ strong network connections and the Work Integrated Learning program ensures you receive relevant industry placements. In your first year, you will study core subjects relevant to all business majors. You can then tailor the degree to suit your interests by selecting your preferred major and possible minor. With the aim of equipping you with real-world experience, you will start preparing for Work Integrated Learning in your first year of study. Embedded throughout the degree, employability and career development tools prepare you for your final-year capstone subject where students have the flexibility to complete an internship within a local business or multidisciplinary project for an industry partner. Students who work full-time have the option to complete an independent project for their employer.
Gain the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you to become an effective marketer, fulfilling the needs of your customers or growing a new customer base. Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. Transfer your skills across organisations in private, public, and non-profit sectors and stand out in a competitive marketplace.

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