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關於課程
Digital data now dominates the world of work, and the analysis of such data is an integral part of many sectors of employment. Designed for the digitally curious, our MSc in Psychology and Behavioural Analytics aims to equip you with the ability to critically analyse digital data, whilst also providing you with the opportunity to think psychologically about data. You will learn how to apply psychology to real-world data sets and challenges, using psychological frameworks to help you understand digital behavioural data.
With a unique blend of data science and psychology-orientated modules, you will learn how to examine digital visual data (like CCTV, body-camera, YouTube footage), natural language data (like blogposts, social media and forum data), and mobile phone data (like GPS, phone usage and proximity co-ordinates). You will learn how to use both qualitative and quantitative data analytical methods to analyse this data.
In addition to developing your analytical skills, you will also be introduced to a toolkit of core psychological concepts to enable you to inform your analytical conclusions. These will include theories relating to behaviour, such as identity, personality, and cognitive decision-making.
With a unique blend of data science and psychology-orientated modules, you will learn how to examine digital visual data (like CCTV, body-camera, YouTube footage), natural language data (like blogposts, social media and forum data), and mobile phone data (like GPS, phone usage and proximity co-ordinates). You will learn how to use both qualitative and quantitative data analytical methods to analyse this data.
In addition to developing your analytical skills, you will also be introduced to a toolkit of core psychological concepts to enable you to inform your analytical conclusions. These will include theories relating to behaviour, such as identity, personality, and cognitive decision-making.
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