關於課程
As part of this course, you’ll:
Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts
Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive
Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate
Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping
Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels
Learn to identify the characteristics of successful brands, and understand techniques used to manage them
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開始日期及學費
來自大學信息
如何申請
Entry requirements for 里茲貝克特大學
Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 120 credits from marketing modules. If you have 12 months work experience in a Marketing role and the CIM Diploma, then this can be a second class honours degree in any discipline. All applications should be supported by a reference, either academic or professional, a template can be accessed at this link. All applicants should satisfy our University English language requirements, please access further details at this link
SELECTION CRITERIA:
We may use selection criteria based on your personal attributes, experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
IELTS:
IELTS 6.5 with no skills below 6.0, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses
English language requirements
托福(TOEFL iBT)總分: 60.0
最後申請期限:
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