MSc Marketing and Digital Strategy

Gain a deep understanding of the dynamic field of digital marketing. You’ll develop skills to design and implement effective digital marketing strategies.Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.

As part of this course, you’ll:

Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts
Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive
Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate
Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping
Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels
Learn to identify the characteristics of successful brands, and understand techniques used to manage them

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