Ontario College Graduate Certificate in Sports and Entertainment Sales and Marketing

Those who dream of working in the sports and entertainment field need specialized business training to turn their passion into a career. In only four months, you will learn to make an impact on the bottom line. Then, demonstrate those skills on the job during a four-month placement. This program will be delivered remotely in the Fall semester. Sports and entertainment sales and marketing professionals work with sporting organizations, entertainment complexes and the non-profit sector. Prepare for a career as: Sales and marketing manager, account representative, sponsorship liaison, sponsorship sales manager, marketing executive, licensing brand manager, game night coordinator, community events coordinator, communications and social media coordinator, group sales or ticketing manager, and corporate services coordinator. Every aspect of this intensive eight-month post-grad program is focused on opening doors to employment. Learning features: Intensive role-play scenarios. Guest speakers representing organizations such as Maple Leaf Sports and Entertainment (NHL/NBA/MLS), the Ontario Hockey League, Sports Marketing Companies and the American Hockey League, such as the Belleville Senators. A field trip to a large North American city to meet with the sales and marketing staff of a major sports and entertainment organization. A trip to Walt Disney World in Orlando to take part in two certificate programs from Disney to build your entertainment portfolio in leadership and customer retention strategies. Planning and executing events. Expanding the brand to build revenue through licensing and content creation. Creating transactional sales opportunities for sport. Developing win-win activation opportunities for sponsors and partners. Creating integrated marketing, media and public relations plans.

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