Experienced industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications opportunities with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.
The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York City and attend one of the largest industry conferences in the world, Advertising Week.At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.
The graduate has reliably demonstrated the ability to:
Determine, analyze and respond to clients advertising and marketing communications objectives by applying principles of marketing and communications. Perform a market segmentation analysis, determine the organizations target market audience and define the consumer behaviour of each segment.Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
Evaluate the effectiveness of integrated advertising and marketing communications initiatives. Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
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Entry requirements for 亞岡昆學院
Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or Mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission, OR
Academic and Career Entrance (ACE) certificate, OR
General Educational Development (GED) certificate, OR
Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $50 (subject to change) will be charged.
English, Grade 12 (ENG4C or equivalent) with a grade of 70% or higher.
Mathematics, Grade 11 (MBF3C or equivalent).
International applicants must provide proof of the subject-specific requirements noted above along with proof of either: (IELTS / TOEFL) IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band, OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22, Listening 22, Speaking 22, Writing 22.
Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency.
Should the number of qualified applicants exceed the number of available places, applicants will be selected on the basis of their proficiency in English and mathematics.
English language requirements
托福(TOEFL iBT)總分: 88.0
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