Ontario College Advanced Diploma in Advertising and Marketing Communications Management

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualization, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.
Experienced industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications opportunities with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.
The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York City and attend one of the largest industry conferences in the world, Advertising Week.At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.
The graduate has reliably demonstrated the ability to:
Determine, analyze and respond to clients advertising and marketing communications objectives by applying principles of marketing and communications. Perform a market segmentation analysis, determine the organizations target market audience and define the consumer behaviour of each segment.Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
Evaluate the effectiveness of integrated advertising and marketing communications initiatives. Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.

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