Bachelor of Science in Advertising and Public Relations
在羅徹斯特理工學院
關於課程
Advertising and public relations prepares you to analyze audiences, craft persuasive messages, and effectively create compelling connections with the right audiences on the right platform, from websites, social media, and blogs to video and photography sites and news channels.
Smartphones, smart tech, data capturing, social media, and the ever-evolving internet landscape have changed every facet of how an audience can be reached and influenced. Connecting the right message, the right timing, and the right communication channel has never been more complex or more data-informed. For the advertising and public relations leaders of the future, being highly skilled in both the theories of persuasive communication and the tools to support it will be critical to success.
To prepare grads for successful careers in both advertising and public relations, RIT?s program builds a broad range of essential skills to:
Use data and technology to inform advertising strategy and track performance toward goals.
Apply research methods and data analysis to identify and understand the needs of target audiences.
Make data-informed decisions to select the right media platforms for reaching the right target audiences.
Create and deliver messaging that persuades and compels action.
Plan and manage campaigns to support advertising and public relations goals.
Smartphones, smart tech, data capturing, social media, and the ever-evolving internet landscape have changed every facet of how an audience can be reached and influenced. Connecting the right message, the right timing, and the right communication channel has never been more complex or more data-informed. For the advertising and public relations leaders of the future, being highly skilled in both the theories of persuasive communication and the tools to support it will be critical to success.
To prepare grads for successful careers in both advertising and public relations, RIT?s program builds a broad range of essential skills to:
Use data and technology to inform advertising strategy and track performance toward goals.
Apply research methods and data analysis to identify and understand the needs of target audiences.
Make data-informed decisions to select the right media platforms for reaching the right target audiences.
Create and deliver messaging that persuades and compels action.
Plan and manage campaigns to support advertising and public relations goals.
- 實習機會
開始日期及學費
如何申請
Entry requirements for 羅徹斯特理工學院
Submit an official high school transcript. RIT recognizes IB level work. Credit may be awarded for higher level examinations completed with a score of 5 or higher. TOEFL IBT - 79. IELTS - 6.5.
English language requirements
托福(TOEFL iBT)總分: 79.0
最後申請期限:
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