Bachelor of Arts in Corporate Communication

Imagine sitting down with the company CEO and planning how to communicate the corporate vision. Then see yourself consulting with the marketing department to develop the roll-out of the next strategic initiative or envision yourself crafting a message about a possible merger that must reach all company employees. If these communication challenges get you excited, the corporate communication major is for you. The corporate communication major prepares you to address the full range of communication that occurs within the corporate world. You will learn to be flexible and adaptable in response to current and future trends in corporate life. More corporations are expanding their communication efforts to better position themselves in an ever-changing marketplace. Marquette is one of only a few universities to offer a corporate communication major. Courses in the corporate communication major focus on critically evaluating organizational needs and framing strategic responses that work in a variety of settings.

The communication issues that face corporations are not contained in a single department. As a result, the interdisciplinary focus of the corporate communication major draws from multiple areas in communication, as well as business. Work in the corporate environment requires students to accurately assess internal and external corporate communication needs and frame strategic responses that are appropriate to multiple contexts and audiences. Students also need to understand the role of the corporation within our contemporary global society as well as the way in which communication helps shape, maintain and ultimately transform various aspects of corporate identity, culture and vision.

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