關於課程
If you want to develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context, then this is the degree for you. You will learn how to work with a wide range of existing and emerging marketing tools and channels, including digital media, search engine optimisation, social networking, and experiential marketing. Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local experts in different Marketing topic areas, such as online retailing, digital marketing, marketing in small and medium sized enterprises, and consumer behaviour, who bring profound insights into the practicality and complexity of the Marketing subject. This degree also helps you understand where, when, and how to spend your marketing budget to greatest effect, how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment, and how marketing fits into the operations and strategy of a firm as a whole.
Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can specialise your degree based on your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies. Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local industry experts who bring profound insights into the practicality and complexity of marketing.
3 years (BBS) or 4 years (BBA)
Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can specialise your degree based on your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies. Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local industry experts who bring profound insights into the practicality and complexity of marketing.
3 years (BBS) or 4 years (BBA)
- 實習機會
開始日期及學費
來自大學信息
如何申請
Entry requirements for Maynooth University
Students must have completed a recognised School Leaving examination which is considered equivalent to the Irish Leaving Certificate.
International Baccalaureate accepted
CAO Points : 441
IELTS: 6.5 minimum overall score
TOEFL (Paper based test): 560
TOEFL (Internet based test) :92
English language requirements
托福(TOEFL iBT)總分: 90.0
最後申請期限:
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