Graduate Certificate in Public Relations and Communication Management Practice

The online 15-credit Graduate Certificate in Public Relations and Communication Management Practice will help you discover the exciting possibilities that await you in every industry as a public relations and communications professional.
This program will enable you to gain the competencies needed to conceptualize and implement strategic communications actions through traditional and digital platforms. The certificate covers theoretical knowledge and practical skills in public relations and behavioural theory, written and visual content creation, internal communications and employee engagement, media and influencer relations, digital communications, and ethics.
Your newly acquired skill set will be an indispensable asset in communications campaigns in various settings including public relations agencies, corporate environments, non-profit sector, or government.

The program covers the evolving knowledge and skills needed to become a vital asset in the public relations and communications field with a skill set in media relations, internal communications, social media management, and content creation for traditional and digital channels.
All courses focus on honing practical skills (alongside a solid theoretical background) through hands-on workshops, exercises, assessments, cases, and real-world clients.
Those enrolled in this program can register as student members of the following professional associations: the International Association of Business Communicators (IABC), the Canadian Public Relations Society (CPRS) and the Société Quebecoise des Professionnels en Relations Publiques (SQPRP).
Networking opportunities are embedded in all courses through our many guest lecturers from various industries, settings (agency, corporate, non-profit, entertainment, tech, etc.), and work backgrounds

The program is designed to enable you to:
Apply foundational public relations (PR), communications, and behavioural science theories, and models in various contexts
Design PR and communications strategies, Plan PR and communications campaigns, Create written, verbal, and visual materials
Conceptualize and design an internal communications strategy and foster employee engagement
Identify the most appropriate media distribution channels, build media relationships, and create and pitch media material aligned to a media strategy, Conceptualize, design, measure, and report the results of social media campaigns

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