Graduate Certificate in Strategic Public Relations and Communication Management

The online 15-credit Graduate Certificate in Strategic Public Relations and Communications Management program is designed for you if you are working in the field and want to advance your expertise in Public Relations and Communications, or if you have obtained the Graduate Certificate in Public Relations and Communication Management Practice and are interested in continuing to further your knowledge. The program focuses on how to strategize, conceptualize, implement, and measure communications efforts in various contexts according to ethical codes and standards. It explores specialization areas including corporate communication, media and influencer relations, communication strategy, and PR measurement and analytics.
The program aims to give you the skill set needed to advance in your career in a PR agency, the corporate or non-profit sector, government, or as a freelancer consultant.

This program will enable you to:
Further your career as a strategic public relations professional by building on previous learning acquired through either the Graduate Certificate in Public Relations and Communications Management Practice or from your communications-related work experience
Design and measure a public relations strategy for a real-world client
Appy theories, principles, and best practices of corporate communication in equity, diversity, and inclusion, corporate social responsibility, financial communication, global and intercultural communications, and mergers and acquisitions
Cultivate an awareness of organizations’ cultural, geographic, and global contexts, and of audience diversity
Gain the skills needed to use data, metrics, analytics, and primary and secondary research to measure public relations strategies and communicate the results to management and other relevant stakeholders.
Build relationships with members of traditional and social media, pitch these media, and create media kit material aligned to a media strategy
Discover emerging and evolving trends of PR and apply such knowledge to your practice.
Recognize ethical issues in public relations or communications, and propose alternative solutions based on foundational theories of ethics and professional codes of conduct

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