Bachelor of Science in Marketing

The Bachelor of Science in Marketing at Michigan Tech offers a technology-driven and creativity-charged curriculum featuring marketing analytics, brand management, and digital media marketing. It's the only branch of business to prepare innovative professionals through hands-on experiences in integrated marketing communication, new product development, consumer behavior and culture, and sales technology.
Courses?taught by professors and instructors, not graduate students?begin with the basics, then get customized with unique electives: entrepreneurship, technical sales, B2B marketing, global marketing, technical communications, technology and innovation, marketing research, and more.
Michigan Tech?s BS in Marketing prepares students in business, purchasing, public relations, communications, research, retail, or graduate school to create the future.

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