Master of Science in Digital Marketing Analytics
在蒙特克萊爾州立大學
關於課程
The ability of marketing managers to see, understand and utilize information for the advancement of their brands has never been more important or accessible through the use of analytics. With the right tools, businesses can make more informed decisions about their digital strategies that help them gain and maintain competitive advantage
Our 30-credit, STEM-designated Master?s degree program is designed for marketing professionals or those entering the field, who seek a grounding in applied business analytics skills and hands-on knowledge of current practices in digital marketing. Participants will work with real-world data and intelligence to develop mobile, social and web game plans that drive profitable growth by aligning campaigns with consumer needs.
The program?s unique, balanced blend of analytics and digital marketing content ensures that students achieve proficiency with useful tools and techniques including analysis of large and complex datasets to obtain insights, data modeling and visualization and web scraping. They are able to integrate and apply those skills within the theories and technologies of the digital marketing ?ecosystem? ? customer experience, programmatic advertising, campaign management, omni channel retailing and social network analysis.
Our 30-credit, STEM-designated Master?s degree program is designed for marketing professionals or those entering the field, who seek a grounding in applied business analytics skills and hands-on knowledge of current practices in digital marketing. Participants will work with real-world data and intelligence to develop mobile, social and web game plans that drive profitable growth by aligning campaigns with consumer needs.
The program?s unique, balanced blend of analytics and digital marketing content ensures that students achieve proficiency with useful tools and techniques including analysis of large and complex datasets to obtain insights, data modeling and visualization and web scraping. They are able to integrate and apply those skills within the theories and technologies of the digital marketing ?ecosystem? ? customer experience, programmatic advertising, campaign management, omni channel retailing and social network analysis.
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Entry requirements for 蒙特克萊爾州立大學
The Office of Graduate Admissions requires the equivalent of a U.S. bachelor?s degree in order to be eligible to apply for a graduate program.
Transcript: One from each college attended.
Letters of Recommendation: Two.
TOEFL IBT- 83
IELTS- 6.5
ITEP (International Test of English Proficiency) - 4.5
English language requirements
托福(TOEFL iBT)總分: 83.0
最後申請期限:
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