Bachelor of Business Administration in General Management - Innovation and Entrepreneurship

The concentration in Innovation and Entrepreneurship is designed to graduate curious and entrepreneurial minds who are innovative drivers of business development in dynamic, growth-oriented companies that they join or start. This experiential program will go beyond teaching mindset and business models, to executing product and business development strategies for the commercialization of innovative ideas. The Entrepreneurship concentration prepares graduates to either join an organization in a customer-facing role with unlimited potential or start their own business.

In addition to supporting students to start their own ventures following graduation, the Entrepreneurship concentration prepares graduates for careers across small and medium growth-oriented enterprises in a variety of positions including business development, sales, product development, and product management.

The BBA - General Management Major, Innovation and Entrepreneurship concentration also includes a Co-operative Education option.

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