Bachelor of Arts in Management - Marketing

Gain an edge on the competition and develop a new level of business insight through the Bachelor of Arts in Management. This flexible degree emphasizes the management of organizations and personnel in multicultural and global settings. A variety of business-related concentrations are offered, helping you to grow your knowledge in specific areas of interest. Concentrations include alternative dispute resolution, business law, economics, entrepreneurship, human resource management, marketing, and project management. For students interested in further global management study, National University offers the option of earning a Bachelor of Arts in the Management/Master of Global Management Transition Program.

Program Learning Outcomes, Describe the basic functions of management and their practical implications on the operations of the organization. Analyze and evaluate management, leadership, and motivation theories. Identify organizational behavior, communications, and change theories and their practical implications. Explain the effect of international business environmental factors (legal, economic, and cultural) on the conduct of global business. Explain the principles and theories of ethical decision-making and their practical implications in the everyday conduct of business.

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