PhD Marketing

Our Marketing PhD programme involves the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail. Research strengths at Newcastle University Business School focus on a few groups or themes. Each of these involves: externally funded research, international collaboration and the active involvement of doctoral students. Research in marketing, operation and systems focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts. Specific areas of research expertise include: consumer behaviour, service marketing, retail marketing, sustainability marketing, international marketing, marketing communications, marketing in the creative industries, internet and direct marketing and marketing strategy.

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