關於課程
The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media.
The Advanced Practice version of this course offers you a valuable opportunity to secure a work placement or complete a group consultancy project, giving you an experience of the workplace environment or live business issues, and an excellent way to put your learning into practice.
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開始日期及學費
如何申請
Entry requirements for Northumbria University - QA Higher Education
Applicants should have the following:
Academic requirements
Minimum of a 2:2 (second class) honours degree from a UK university or equivalent in any discipline.
Others are welcome to apply with relevant work experience. You must have a clear commitment to a professional career in the marketing profession, particularly in its digital areas of application.
If you?re unsure if you meet the entry criteria, please contact us and our team will be able to advise you.
Alternatively, you may be eligible to join one of our Pre-Masters programmes. These are specifically designed for students who do not yet meet the entry requirements for our postgraduate degrees and would like to bridge this gap in their qualifications. Upon successful completion of one of our Pre-Masters programmes you will be eligible to join one of our Masters programmes.
English language requirements
Students require IELTS 6.5 (or above) with no single element below 5.5 or equivalent.
If you have IELTS 5.5 ? 6.0, then you may be able to join our Pre-Sessional English before beginning this programme.
English language requirements
托福(TOEFL iBT)總分: 60.0
最後申請期限:
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