Bachelor of Science in Strategic Advertising

The comprehensive major in strategic advertising focuses on the business side of advertising. Students learn about creating and selling advertisements, as well as study marketing, management, consumer behavior and business-focused topics. Faculty ensure students are skilled in the areas of writing, designing, communicating and understanding the impact of the location of a message. When students graduate, they will be capable of working in marketing or advertising departments of large brand and media companies. They?ll have well-rounded business skills focused on marketing, with the specific skill-sets related to planning, buying and creating advertisements. Study Abroad is an opportunity for students to apply hands-on international experience to their own academic development. Faculty members supervise short-term study abroad programs that prepare students before, during and after the program. Two types of study abroad programs are available ? faculty-led and traditional study abroad.

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