Master of Science in Integrated Marketing Communications - Consumer Insight
關於課程
Knowledge of consumer behavior is essential for key strategic tasks including environmental analyses, product positioning, branding, segmentation, and the implementation of integrated and effective communications strategies. The purpose of this course is to introduce, discuss, understand, and analyze consumers’ lives to provide students the building blocks for developing consumer centric and value oriented products, experiences, and brand communications as part of an effective IMC program. Specifically, this course will focus on the following conceptual building blocks: Background on Consumer Insights Psychological Aspects of Consumer Behavior Social Aspects of Consumer Behavior Aspects of Consumer Behavior in Action Methodological Tools for Consumer Understanding.
- 實習機會
開始日期及學費
學費僅供參考。立即與我們的留學顧問聯繫了解最新資訊。
- 課程總長: 15 Month(s)
- 費用: 無法取得
In學年take | 位置 |
---|---|
Spring (March), 2024 | Evanston |
Summer (June), 2024 | Evanston |
Fall (September), 2024 | Evanston |
Winter (January), 2025 | Evanston |
Spring (March), 2025 | Evanston |
Summer (June), 2025 | Evanston |
Fall (September), 2025 | Evanston |
Winter (January), 2026 | Evanston |
Spring (March), 2026 | Evanston |
Summer (June), 2026 | Evanston |
如何申請
Entry requirements for 西北大學
You must have a bachelor's degree or expect to earn one before enrollment. When you apply, you must submit academic transcripts from all colleges and universities attended, excluding institutions where you took non-credit coursework, such as a certificate program. Medill requires GRE or GMAT scores. The test must have been taken within five years of your application submission date. If you are an international student who earned an undergraduate degree at a college or university where the primary language of instruction was not English, submit TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System) scores.
English language requirements
托福(TOEFL iBT)總分: 60.0
最後申請期限:
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