Bachelor of Science in Advertising and Public Relations/Master of Science in Communication

Advertising and public relations prepares you to analyze audiences, craft persuasive messages, and effectively create compelling connections with the right audiences on the right platform, from websites, social media, and blogs to video and photography sites and news channels.

Smartphones, smart tech, data capturing, social media, and the ever-evolving internet landscape have changed every facet of how an audience can be reached and influenced. Connecting the right message, the right timing, and the right communication channel has never been more complex or more data-informed. For the advertising and public relations leaders of the future, being highly skilled in both the theories of persuasive communication and the tools to support it will be critical to success.

To prepare grads for successful careers in both advertising and public relations, RIT?s program builds a broad range of essential skills to:

Use data and technology to inform advertising strategy and track performance toward goals.
Apply research methods and data analysis to identify and understand the needs of target audiences.
Make data-informed decisions to select the right media platforms for reaching the right target audiences.
Create and deliver messaging that persuades and compels action.
Plan and manage campaigns to support advertising and public relations goals.

Today?s careers require advanced degrees grounded in real-world experience. RIT?s Combined Accelerated Bachelor?s/Master?s Degrees enable you to earn both a bachelor?s and a master?s degree in as little as five years of study, all while gaining the valuable hands-on experience that comes from co-ops, internships, research, study abroad, and more.

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