MSc Business Analytics

Modern business organisations recognise that data is a core asset, helping them to better understand customers, gain insight into their operations and out-think competitors for example. Consequently, there is a significant increase in demand for both managers and employees who have strong business analytic skills – capable of making informed decisions on the basis of the data available.
On this MSc Business Analytics course, you will gain cutting edge knowledge of business analytics and put that into practice using industry leading software systems – enabling you to make qualified, real world business decisions (e.g., AWS Cloud Computing, Alteryx and Tableau). The course is designed with future business managers in mind and partners a grounding in coding with modern ‘drag and drop’ software used to interpret large datasets for analysis.
These skills will allow you to understand both the benefits and challenges of business analytics necessary in predicting and influencing future business performance. The job capabilities embedded in the curriculum will be dedicated towards research, writing, story-telling, problem solving, teamwork and creativity to help bring interpreted data to life, contributing to the integration of digital skills with business domain knowledge, to provide solutions to modern-day business problems.

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