MSc Consumption, Culture and Marketing

Our MSc Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management.

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of areas such as branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture.

You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff.

Distinctive from other marketing programmes in that it combines marketing and sociology.
Accredited by CIM (The Chartered Institute of Marketing). On completing this course you'll be able to apply for exemptions.
Innovative programme inviting students to critically explore their lived experiences within the consumer society.
Flexibility to tailor your studies to suit your specific areas of interest.
From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as possible.

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