Associate in Arts - Communication (Communication Science)

Whatever their age, social position, or occupation, people communicate. Humans spend more time engaged in speaking and listening than virtually any other activity. Communication is as important as it is pervasive—success or failure often depends on how well we express ourselves and understand others.
The Communication Department's curriculum focuses on communication in a variety of settings -- interpersonal, small group, on-the-job, speaker-to-audience, via mass media and between cultures and nations. In addition, instruction is available in argumentation and debate and communication theory. Surveys show that most employers rank effective communication at the top of desired skills.
The Communication Science Emphasis provides students with the foundational knowledge in communication theory and research methods and prepares them to make a successful transition to a Baccalaureate Degree in Communication Studies at any of the UC campuses, particularly UC, Santa Barbara.

Demonstrate ability to analyze and critically evaluate communication practices, messages and outcomes in various contexts (e.g., interpersonal, intercultural, small group, public and professional communication, and mass media).
Develop a repertoire of strategies for improved communication effectiveness and demonstrate the strategies in oral, written and/or presentation contexts.
Read, evaluate and report on communication research.
Recognize and articulate the benefits and challenges of diverse communicative practices of people living in a global/multicultural society.
Demonstrate understanding of the ethical dimensions of communication.

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