Bachelor of Business (Marketing)

Marketing professionals need to understand their markets, research customers’ needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.

The Bachelor of Business (Marketing) allows students to develop advanced marketing and managerial skills essential for a career in the area of marketing. The marketing major is designed to prepare individuals to understand their markets, research customers’ needs and wants, and appreciate internal capabilities and objectives.

Upon successfully completing the Bachelor of Business (Marketing) students will be able to:

Define and integrate theoretical principles applicable to business and apply those principles in a range of practices
Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
Work collaboratively in diverse groups

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