Bachelor of Media and Communication (Public Relations)

The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry. Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.

COVID Alert Message from University – 1. Students can enrol in two (2) units while studying online (i.e. they are allowed to underload and enrol in a part-time study load).
2. A member of our Course Advice team will work with students to help enrol them in the appropriate subjects.
3. Time zone differences with other regions have been considered by the university when designing and planning the delivery of online units. All teaching materials including lectures, tutorials and labs are recorded and available on Swinburne's online teaching platform so that students can access them at any time.
4. Swinburne students will get exclusive access to LinkedIn Learning for the duration of their studies.

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