Certificate in Hospitality Industry Analytics

This single-subject Special Purpose Award (SPA - 10 ECTS) aims to provide learners with a platform to explore the importance of leveraging data, applying data analytics in decision-making, and investigating the interrelated components necessary for the creation of a strategic analytic culture in hotel businesses. The programme is developed in response to the current and future industry needs to meet the demands of a vibrant, thriving and dynamic tourism and hospitality sector in the Midlands, nationally and internationally.

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