MSc in Data Analytics

Data Analytics is the process of examining vast quantities of data, often referred to as Big Data, in order to draw conclusions and insights about the information they contain. Some examples of Data Analytics applications include real-time fraud detection, complex competitive commercial analysis, website optimisation, intelligent air, road and other traffic management and consumer spending patterns.

Big Data presents three primary problems: there’s too much data to handle easily, the speed of data flowing in and out makes it difficult to analyse, and the range and type of data sources are too great to assimilate. With the right analytics and techniques, these big data can deliver hidden and unhidden insights, patterns and relationships from multiple sources using Data Analytics techniques. This programme will ensure that you will be able to understand the data context, apply appropriate techniques and utilise the most relevant tools to generate insights into such data.

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