Bachelor of Science in Marketing - Retail and Services Marketing

At its core, marketing is about the activities that help a company create and deliver value to customers. As a marketing student at UIC, you will learn about the research required to understand current and future customers, the skills needed to develop new products and services or analyze and improve a company’s existing offerings, the tools companies use to communicate and interact with customers through traditional or digital media, and the important role of sales for any company.

Our faculty bring experience from both practice and research to the classroom and also work with the business community to provide students with opportunities to meet with marketing professionals. A Bachelor of Science in Marketing from UIC will provide you with the skills needed to succeed in a range of marketing careers.

Since marketing includes a range of activities and is used by businesses and non-profits alike, a marketing degree can be a good fit no matter what type of organization you would like to work for and what kind of role you would like to have. If you would like to work on how the company communicates with the market and creates brands and products, you may gravitate towards product and brand development or advertising. If you are interested in working directly with a company’s customers and driving sales growth, sales leadership may be for you. Marketing research might be a good fit if you enjoy exploring data in-depth.

A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and social media marketing, marketing research, product management, retailing and sales leadership. Our classes, which are led by faculty with experience from both research and industry, provide both a theoretical foundation for understanding a range of marketing topics, as well as hands-on experiences to allow you to put your skills into practice.

Program Outcomes
With a marketing degree from UIC Business, you’ll have the skills and knowledge to:

Develop an advertising campaign
Manage the rollout of a new product or service to the market
Use social media to reach potential customers
Successfully manage the sales process for a company

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