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Bachelors of Communication and Bachelor of Arts - Public Relations

在昆士蘭大學
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Australia

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課程級別

雙聯學位

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4 Year(s)

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22 July 2024

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6.5 IELTS

This dual degree combines communication, an exciting new area of study that encompasses several disciplines, with a diverse range of arts studies. Realise your full creative potential and be in high demand with this empowering dual degree. You'll develop a critical awareness of how communication influences human lives, through courses that examine the many different forms of communication and technologies used to transmit information. You will grow your understanding and skills in a number of areas, including visual, written, multimedia, spoken and interpersonal communication, and research. Choose to major in Public Relations or Digital Media. The Bachelor of Arts provides a flexible structure with over 40 study areas to choose from. Discover your passion while equipping yourself with the skills to succeed in the changing, global workplace. It gives you the opportunity to learn differently and base your expertise on understanding how and why people interact with each other and the world around them. The core set of courses introduce you to the central features of contemporary communication processes and a range of complementary arts fields, and you then specialise with your choice of major and minor courses to tailor a career path that enables you to achieve your professional and personal goals.

This field provides students with the skills required in the profession and practice of public relations, which assists organisations in establishing and maintaining communication and cooperation with stakeholder groups. Students will learn the theories of public relations and communication, understand the importance of the management of stakeholder relationships and reputation, acquire skills in public opinion analysis, learn to identify and manage organisational issues, and develop a crisis management plan. The program also teaches the skills required to research, plan, and implement a strategic public relations campaign, from objectives, stakeholder identification, and strategies and tactics, to budgeting and evaluation. Students will gain an understanding of how globalisation and new media impacts public relations practices, and learn about the legal and ethical frameworks for the profession.

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  • 課程總長: 4 Year(s)
  • 費用: 無法取得
In學年take 位置
Semester 2 (July), 2024 St Lucia
Semester 1 (February), 2025 St Lucia
Semester 2 (July), 2025 St Lucia
Semester 1 (February), 2026 St Lucia
Semester 2 (July), 2026 St Lucia

Entry requirements for 昆士蘭大學

Year 12 or equivalent English. International Baccalaureate: 27. IELTS: Overall Band Score of 6.5 AND a minimum score of 6 in each sub-band of Writing, Reading, Speaking and Listening. TOEFL (Internet-Based-iBT): Overall score 87 with a Writing score of 21 and Reading, Speaking and Listening scores of 19. TOEFL (Paper-based): Overall score of 570 and a minimum score of 5.0 in the Test of Written English (TWE) and 54 in Listening and Reading.

English language requirements

托福(TOEFL iBT)總分: 87.0

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  • If you aren’t eligible for the above entry requirements, you might want to explore pathway options at 昆士蘭大學. If you want to find out more, please speak to our counsellors.

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