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Master of Business - Advertising [Field of Study]

在昆士蘭大學
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Australia

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課程級別

碩士學位課程(授課型)

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AU$84,544  (2022)

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2 Year(s)

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25 July 2022

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6.5 IELTS

Hone your business skills, build specialist knowledge and accelerate your career to become a future business leader, ready to succeed in any field. Our game-changing 32 unit master?s program over 2 years (or part-time equivalent) is ideal if you aspire to a management role and want to grow your business acumen with specialist knowledge in an industry-relevant discipline. You'll find that each field of study will equip you with the required knowledge to jump-start or advance your career in your chosen profession, or provide a pathway to a higher degree. At the Business School, you'll study the most up-to-date and relevant theory and have the chance to apply what you've learned through internships and industry projects, thanks to our well-established links with the business world. You'll also discover why UQ has an outstanding reputation in research, well above the world standard, and how we believe in business that creates sustained and positive change. Our unique Community Engagement Program (CEP) allows you to build on and apply your skills working on community sector projects that benefit not-for-profit and charity organisations. This program does not assume prior knowledge or training in the available fields of study. If you?ve studied in a related discipline, consider if each field of study will extend your expertise and support your career plans.

Demand for business and marketing professionals with expertise in advertising is rapidly expanding. This demand is especially strong in emerging economies as they transition to economies driven by domestic consumer demand. The advertising industry itself has changed greatly over the past two decades with changes in industry structure, media channels, technology, and consumer empowerment. Media rather than creative companies dominate the advertising industry today. These companies require professionals with knowledge of, and skills in, strategic media buying and planning, marketing and advertising program evaluation, and in emerging areas of specialisation such as social media management. The advertising specialisation is for marketing professionals to acquire the strategic perspective needed to be successful in this global industry.
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  • 課程總長: 2 Year(s)
  • 費用: AU$84,544
In學年take 位置
Semester 2 (July), 2022 St Lucia
Semester 1 (February), 2023 St Lucia
Semester 2 (July), 2023 St Lucia
Semester 1 (February), 2024 St Lucia
Semester 2 (July), 2024 St Lucia

Entry requirements for 昆士蘭大學

Bachelor degree or equivalent in any discipline with a GPA of at least 4.5 on a 7 point scale, OR Graduate Certificate in Business from UQ or equivalent with a GPA of at least 4.5 on a 7 point scale. Field of Study: For students who have previously undertaken studies in business or commerce, entry will only be considered for a field not already studied (with the exception of the Supply Chain Management field of study).

IELTS: Overall Band Score of 6.5 AND a minimum score of 6 in each sub-band of Writing, Reading, Speaking and Listening. TOEFL (Internet-Based-iBT): Overall score 87 with a Writing score of 21 and Reading, Speaking and Listening scores of 19. TOEFL (Paper-based): Overall score of 570 and a minimum score of 5.0 in the Test of Written English (TWE) and 54 in Listening and Reading.

English language requirements

托福(TOEFL iBT)總分: 87.0

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  • If you aren’t eligible for the above entry requirements, you might want to explore pathway options at 昆士蘭大學. If you want to find out more, please speak to our counsellors.

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