Bachelor of Business (Marketing) with Integrated Freshman Year

Marketing is essential for all organisations, even small business operators and not-for-profits. The Bachelor of Business major in Marketing degree (previously known as Bachelor of Commerce: Marketing) degree provides students with a comprehensive grounding of specialized marketing skills and knowledge needed to effectively plan, develop and execute marketing strategies.

Increasingly, marketing is incorporating digital technology and there is increasing demand for digital marketers. Hence, within the marketing major, students are also taught to develop a variety of relevant skills such as marketing analytics, insight mining, brand management, content marketing, social media management, digital advertising, search engine optimization, customer research, project management and others. The program includes intensive applied marketing training with an emphasis on new and emerging media and marketing analytical tools.

Courses in the curriculum are developed with industry focus and are focused on exposure to training on real-world problems and situations to ensure that graduates are employable and ready to contribute at work. Students will gain theoretical and practical experience in media channel selection, digital storytelling, marketing communications, market research, and digital analytics to make decisions as well as craft communications plans for clients within the classroom setting. In particular, the program aims to develop a variety of relevant skills such as marketing analytics, e-commerce, insight mining, brand management, content marketing, social media planning and analytics, , digital marketing and digital advertising, customer engagement, search engine optimization and customer research. The technological and data driven tools aim to create graduates who excel at collaboration, industry focus, and finding solutions to business problems.

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