Bachelor of Business Administration (Honours) - Marketing and Consumer Culture

Don?t just study marketing ? turn theory into practice through hands-on learning opportunities to market to consumers in the Peterborough and Durham regions. Almost 200 new businesses are started worldwide every minute. With specialized expertise in marketing, you can play a significant role in helping businesses ? new and old, big and small ? thrive as products and services continuously enter the marketplace. This specialization equips you with the knowledge and understanding to effectively reach your future customers. Learn techniques and best practices in consumer behaviour and decision making, leverage digital platforms to spread your message, and master social media for enterprises ? all to successfully reach and build relationships with your target audience. Advertising, marketing and public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

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