Bachelor of Arts in Corporate Communications

This program will prepare you for senior leadership roles in corporate communication. Students take courses in both SAMC and the School of Business, learning to be capable communicators equipped for senior corporate positions which involve team-building, project management, media applications, and visual communication. They will possess a general understanding of business and communication in a global context. While equipping students to be creative writers, designers, and leaders in campaign development and delivery, the program will also train them to lead with integrity. Intended for students interested in: Marketing and advertising,Public relations, Strategic communication
This program will prepare you for broad, far-reaching impact in the dynamically changing field of media communication. Students may choose from three streams: professional writing, media studies, or leadership communication. Professional writers become adept at crafting non-fiction stories and prose for journalism, public relations, and the web. Media students understand the history and cultural significance of technology and develop skills in filmmaking, video games, and graphic design. Leadership students acquire skills in public speaking, team-building, persuasion, and intercultural communication.

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