MSc Marketing
關於課程
On this course, you learn how to analyse and apply marketing strategy theory to develop an understanding of organisations' social, political and cultural contexts. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.
MSc Marketing is designed to challenge aspiring and existing marketing professionals therefore you are required to have previously studied or worked in marketing to undertake this Masters degree.
You gain an in-depth knowledge of areas including:
managerial and cultural perspectives on marketing
corporate branding
strategic marketing
corporate marketing strategy
consumer behaviour
The programme combines academic training and hands-on experience to prepare you for a successful marketing career. Not only are you exposed to various challenges that marketers face in today's digitally disruptive environment but you will also be trained how to resolve them through the application of theoretical frameworks, data-driven marketing strategies, and analytical tools.
Our MSc Marketing is designed to challenge both aspiring and existing marketing professionals and is perfect if you have previously studied or are working in a marketing related discipline.
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開始日期及學費
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- 課程總長: 1 Year(s)
- 費用: 無法取得
In學年take | 位置 |
---|---|
Autumn (October), 2024 | Colchester |
October, 2025 | Colchester |
如何申請
Entry requirements for University of Essex International College - Kaplan UK
A 2:2 degree, or international equivalent, in any discipline.
Your Degree must contain at least two marketing modules in the final 2 years of study.
IELTS 6.5 overall with a minimum component score of 6.0 in writing and 5.5 in all other components
TOEFL IBT - 88 overall with minimum component scores: Listening: 17 Reading: 18 Writing: 24 Speaking: 20
English language requirements
托福(TOEFL iBT)總分: 88.0
最後申請期限:
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關於University of Essex International College - Kaplan UK
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