關於課程
Through this programme, you will appreciate the importance of marketing analytics and its role in creating business opportunities. You will also gain practical problem-solving skills through an in-depth study of real-life case studies.
In addition to field-specific knowledge, you will receive rigorous training in research methods, data analysis techniques, critical thinking, and the use of analytics toolkits. You will have the opportunity to culminate this learning in your final Dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.
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開始日期及學費
如何申請
Entry requirements for 利物浦大學
Normally a university degree with a minimum of 2:1 standard from a UK university, or an equivalent academic qualification from a similar non-UK institution is required. The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is, therefore, not suitable for applicants with a first degree in Marketing.
IELTS - 6.5 (with a minimum of 6.0 in each component)
English language requirements
托福(TOEFL iBT)總分: 88.0
最後申請期限:
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