關於課程
The MSc Strategic Communication offers a cross-disciplinary education with a distinctive focus on:
How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their reputation and trustworthiness, especially in crisis situations.
The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning.
The contexts and practices strategic communication (e.g. financial communication and investor relations, political campaigns, crisis management, branding, policy change, takeover and mergers): how they are shaped through discourse strategies and how discourse strategies affect them.
The course combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.
You will learn how to define communication issues and objectives in line with organisational goals, to analyse contexts, situations and audiences, to design spoken and written communication that are at the same time sound, persuasive and compliant with legal and ethical requirements, to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders.
Practical projects include a variety of activities such as designing and delivering effective public speeches, building digital media campaigns and writing of digital communications for live briefs.
The programme creates many opportunities for interaction with communication experts and leaders enabling you to familiarise yourself with relevant professional contexts and learn more about current challenges in strategic communication practices. Through the final project, you will have the opportunity to develop an empirical or theoretical dissertation or to develop a research project in collaboration with an organisation.
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開始日期及學費
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Entry requirements for 利物浦大學
You will normally need to have the equivalent of a UK honours degree, at 2.1 level or better in a Communication related discipline such as Media Communication, Corporate Communication, Political Communication, Communications Science, Management, Marketing, Business, English Language, Public Relations, Media Relations, Applied Linguistics, Journalism or in an economics related discipline. We also welcome applications from graduates who hold a role or have work experience that is relevant to the programme content. Alternative qualifications and all non-UK qualifications (which are considered equivalent to a UK honours degree) would be subject to approval by the Programme Director. IELTS - 6.5 (with a minimum of 6.5 in Writing and 6.0 in other bands) TOEFL IBT - 88 or above with minimum scores in components: Listening and Writing 21, Reading 22, Speaking 23 . International Baccalaureate - Standard Level (Grade 5)
English language requirements
托福(TOEFL iBT)總分: 88.0
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