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關於課程
The intense competition of the global marketplace means that marketers must translate the voice of the customer in a way that enables companies to accurately target the needs of very diverse groups of customers, and translate these needs into valuable goods and services.
The Bachelor of Science in Business Administration with a Marketing Concentration will give you:
Exposure to all aspects of the field, including: identifying customer needs, and developing products, services and programs that will satisfy them
The tools and techniques that can make the difference between success and failure for a business, public agency or nonprofit organization
Coursework is supplemented with an internship program, independent study projects and the activities of the Marketing Society.
The Bachelor of Science in Business Administration with a Marketing Concentration will give you:
Exposure to all aspects of the field, including: identifying customer needs, and developing products, services and programs that will satisfy them
The tools and techniques that can make the difference between success and failure for a business, public agency or nonprofit organization
Coursework is supplemented with an internship program, independent study projects and the activities of the Marketing Society.
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開始日期及學費
如何申請
Entry requirements for 麻州大學洛厄爾分校
You are considered a first-year student if you have not taken any post-secondary/college coursework. Your application should include your high school or secondary school records, including results from culminating or leaving examinations.
IELTS: First-year applicant: 6.50.
TOEFL: All applicants: 79.00
English language requirements
最後申請期限:
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