Bachelor of Arts in Communication Arts - Advertising and Public Relations (Manchester)

Advertising and public relations focus on building exposure and attracting consumers to a brand or product. From print to TV to radio to web, advertisers have creative control over the ads they pay for. Unlike paid advertisements, public relations is about communication strategy — building brand awareness in the public through press releases, events and media coverage. Advertising and PR are crucial to an organization’s success, which translates to high employability in virtually any industry. Through a dynamic mix of social, ethical, organizational, analytical and creative perspectives, the Communication Arts: Advertising and Public Relations option develops knowledge and skills in strategic communication that are essential in settings like ad agencies, commercial businesses and nonprofit organizations. Students gain the media savviness to succeed in the fast-paced world of advertising and PR through courses in earned and paid media, social media, graphic design, media writing, data analytics and audience research. Through visits to local organizations, guest speakers and internships in the field, students stay up-to-date on current trends for success in careers or graduate study.
Potential careers - Account coordinator, Advertising executive, Art director, Brand ambassador, Brand manager, Client relationship manager
Communications manager, Content marketing analyst, Copywriter, Digital media planner, Graphic designer,Marketing director,PR director

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