Doctor of Philosophy in Business Administration - Marketing

Marketing at the Simon Business School studies activities that influence the demand and supply of products and services in the market. The Rochester Marketing PhD focuses exclusively on producing outstanding quantitative marketing scholars. Our students successfully learn a deep set of skills including economics, econometrics, statistics, machine learning, and causal inference. These skills allow our students to answer substantive questions in marketing by applying or developing new empirical approaches. Our faculty engage with PhD students in a close mentoring relationship that allows students to develop both the technical and independent research skills needed for a successful academic career. Recent research by our faculty and PhD students studies broad areas including digital, online, retail competition, pricing, platform competition, word-of-mouth, and advertising. Our research covers the range of marketing decisions included pricing, advertising, product innovation, retailing, competition, and customer segmentation.

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