Bachelor of Science in Advertising

Whether your objective is to work for an advertising agency, a major brand or any other role in the professional advertising community, the undergraduate degree offered in the Stan Richards School of Advertising & Public Relations is designed to meet your goals. For 40 years, our program has prepared and continues to train leaders in the advertising and communications industries by combining field-specific expertise with real-world experiences. Every advertising student completes specialized coursework in advertising management, research, media and creative as well as elective coursework in several relevant subject areas. An internship is required, which gives every student a taste of how the profession works in practice. The proportion of each type of study may vary according to the interests and goals of the individual student. Students from a wide variety of backgrounds, and from all over the world, come to the Stan Richards School for their undergraduate education in advertising and strategic communications. Advertising majors must complete at least 12 hours of advertising electives. Although the large majority will create their own area of emphasis using our numerous advertising electives, some will desire even more depth of study in one of three elective sequences. To meet their needs and to better bridge the gap between academia and industry, we offer three application-only programs as enhancements. Current enhancement programs offered are Texas Creative for future multimedia copywriters and art directors, Texas Media & Analytics for future media strategists and digital specialists and Texas Immersive for future experience designers.

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