Doctor of Philosophy in Marketing

The marketing doctoral program at Michigan State is designed to prepare individuals for a career of significance in marketing scholarship and teaching at research universities. The marketing faculty in the Broad College are interested in working with prospective graduate students who show the potential to become top scholars in the field. The research productivity of the marketing faculty consistently ranks among the leading research intensive universities in the world. We look forward to you joining the Ph.D. program as we endeavor to push forward the frontiers of marketing thought. Explicitly focused on marketing strategy, the Ph.D. in Marketing program trains researchers interested in topics such as brand and new product management, relationship marketing and corporate strategy. The program is supportive, collaborative and focused on publishing top marketing research papers. Through research assistantships, doctoral students form, develop, manage and execute theoretically sound and statistically valid marketing research projects. Students gain hands-on experience conducting thorough literature reviews, developing and writing conceptual framework and hypotheses development sections, collecting and analyzing data using advanced statistical methods, and supporting why their research is relevant.

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