Higher Diploma in Science in Digital Marketing

As more organisations rely on rich content to drive marketing success and serve customers, the ability to effectively manage digital assets and connect creative content across platforms and touchpoints becomes imperative. The Higher Diploma in Science in Digital Marketing is a conversion programme for graduates who wish to up-skill in digital marketing strategy, theory and practice. Graduates will acquire the necessary skills and acumen to appraise and operationalise digital marketing opportunities and challenges and effectively integrate these into decision-making roles with an organisation.

The programme will enable graduates to play an active role in a diverse range of digital marketing roles and to be in a position to take up further Level 9 postgraduate studies, such as the Master of Science in Digital Marketing.
Programme Objectives
Provide an academically rigorous framework through which students can develop an awareness of current problems and/or new insights in the digital marketing function to further develop and expand their knowledge of digital marketing.
Develop a systematic detailed knowledge, experience and understanding of digital content curation for digital marketing in a modern organisation.
Develop learners’ knowledge and ability to apply and use integrated digital marketing communications, particularly within campaigns, with the intention of using this knowledge creatively in the delivery of digital marketing strategies.

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