Diploma in Business Administration - Marketing Option

The diploma program provides students with a broad understanding of business practices. With the experience and skills learned in the classroom, students will be able to progress to more responsible roles in accounting, marketing, operations, personnel or general administration. Year one of the program provides a solid foundation in general business. Options are available in Accounting, Financial Services, Hospitality and Tourism Management, Human Resources Management, Management and Marketing. A General Studies option is also available to those who want to take elective courses from a variety of options. Gain a broad understanding of business practices and take skills learned in the classroom into accounting, financial, hospitality and tourism, management, human resources and marketing positions.

Marketing is a lot more than just advertising. As a marketer, you plan the design of products, price them, promote them and ensure they are available to the marketplace. This requires you to find innovative ways to connect with and understand your consumers. You will be using your creative skills in areas such as market research, digital marketing, consumer behaviour, marketing communications, event planning, branding, customer relationships and sales.

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