Bachelor of Business (Tourism and Event Management) - Pathway to Master of Management (Marketing)

This highly regarded degree has been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.You can package the Bachelor of Business (Tourism and Event Management) with the Master of Management (Marketing) degree and graduate with two qualifications in just four years with our 3 Plus 1 Pathway to Masters program. This unique offering allows you to fast-track your studies, develop greater expertise and broaden your career opportunities.

You will study a three-year bachelor degree and a one year master’s degree (typically two years) in four years by using your undergraduate electives.Focus on areas such as festivals and events, event marketing, tourism and policy planning, and international conventions.Learn effective problem-solving skills, strategic thinking and communication.Enjoy a fast-paced career in travel, tourism, hospitality or events.Attend, critique and help to run events as part of your studies.The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence.

Career outcomes - :

Business development manager: working to improve an organisation’s market position and financial growth, defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community, developing initiatives for local residents to improve wellbeing and enhance quality of life
Events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations, managing contractors and budgets, collaborating with designers and liaising with artists
Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events, managing staff and suppliers, booking venues, facilities and equipment, marketing and promotion, analysis and reporting on event performance
Hotel manager: overseeing daily hotel operations, planning and supervising staff activities, ensuring the smooth and profitable running of business, strategic planning and reporting, communicating effectively with employees, customers and suppliers
Strategic partnerships manager: strengthening existing relationships, developing new partnerships, using strategic thinking to identify collaboration opportunities that benefit both parties

• Scholarships - View all scholarships
• Internships