關於課程
The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM ‘Accredited Degree’ status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.
You will gain insights into the needs and desires of fashion consumers, understand the importance of strategic brand management in fashion and the international scope of fashion marketing in an evolving multi-channel landscape.
You will explore fashion journalism and creative direction, understand trend forecasting and will discover the art of effectively communicating with a variety of fashion customers using both creative digital skills and traditional methods. You will use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills.
In an increasingly Globalised market, fashion brand and marketing managers require a strong knowledge base and understanding of international market structures, culture, market entry modes and brand strategy. The fashion marketing management programme at Cardiff Met focuses on internationally relevant projects and offers the opportunity to travel for study trips or exchange visits.
The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable fashion marketing graduates. You will enter a ‘think tank’ of fashion marketing, putting your knowledge and skills into practice during your assessments and work placement opportunities. An optional work placement year between your second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry.
This Fashion Marketing Management degree focuses on developing your personal and professional skills and awareness, developing highly creative and analytical graduates capable of adapting to an ever evolving fashion industry. Upon graduating, you will have a wide base of fashion, marketing and management knowledge – with transferrable skills relevant to many roles within the fashion industry.
Course Length:
Three years full-time.
Four years full-time if undertaking year-long industry placement.
Four years full-time if undertaking foundation year.
Five years full-time if undertaking foundation year and year-long industry placement.
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Entry requirements for 卡地夫都會大學
IELTS - 6.0 overall with no sub score lower than 5.5, TOEFL Internet Based Test - 72. Foundation: Applicants will preferably have a minimum of five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England) and 32 UCAS Tariff Points from at least 1 A level (or equivalent). Degree: Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England), plus 96-112 points from at least two A levels (or equivalent). Typical offers may include: 96-112 points from at least two A Levels to include grades CC, Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma overall grade MMM - DMM , 96-112 points from the Irish Leaving Certificate at Highers, to include 2 X H2, minimum H4 grade counted towards points offer, 96-112 points from at least two Scottish Advanced Highers to include grades DD, 96-112 points from the Access to Higher Education Diploma ,
English language requirements
托福(TOEFL iBT)總分: 72.0
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