關於課程
We analyse important marketing and management issues, communicating our findings to both the business and academic worlds. We believe we can only do this effectively by achieving the highest standards in research, teaching and consultancy work. Our academics are well known in their fields and have published work in leading marketing and management journals. While we cover the breadth of marketing and strategy, we particularly focus on four key areas of research activity.
The Marketing and Strategy Department has a long tradition of quantitatively studying firm-level phenomena such as strategic orientations, slack resources, strategic planning and strategic flexibility and their influence on firm performance. More recently, work has focused on managerial-level issues such as strategic thinking, sensemaking and other facets of management cognition, strategic options and the strategy tools used in decision making.
We use a range of methods appropriate for investigating complex issues in decision making and strategy process research. Recent projects have incorporated qualitative cognitive methods, including sorting techniques, cognitive mapping and laddering techniques as well as in-depth interviews and observations in case studies.
The Marketing and Strategy Department has a long tradition of quantitatively studying firm-level phenomena such as strategic orientations, slack resources, strategic planning and strategic flexibility and their influence on firm performance. More recently, work has focused on managerial-level issues such as strategic thinking, sensemaking and other facets of management cognition, strategic options and the strategy tools used in decision making.
We use a range of methods appropriate for investigating complex issues in decision making and strategy process research. Recent projects have incorporated qualitative cognitive methods, including sorting techniques, cognitive mapping and laddering techniques as well as in-depth interviews and observations in case studies.
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開始日期及學費
學費僅供參考。立即與我們的留學顧問聯繫了解最新資訊。
- 課程總長: 3 Year(s)
- 費用: GB£43,500
In學年take | 位置 |
---|---|
Term 2 (January), 2024 | Birmingham |
Term 3 (April), 2024 | Birmingham |
October, 2024 | Birmingham |
October, 2025 | Birmingham |
如何申請
Entry requirements for 阿斯頓大學
UG Degree - 2:1 or above
Masters Degree - 65% in both taught and dissertation elements
Two academic references (no more than 2 years old)
TOEFL - 93 (Reading 23, Writing 26, Listening 19, Speaking 19)
IELTS - 6.5 (Reading and Writing 6.5, Listening and Speaking 6.0)
English language requirements
托福(TOEFL iBT)總分: 93.0
最後申請期限:
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